Samsung is hoping to attract fitness and health-tracking tech enthusiasts with its latest wearable device, the Galaxy Ring.

It launched the device at its Galaxy Unpacked event on Wednesday as the latest addition to its ecosystem of devices that it says are "supercharged" with artificial intelligence , according to the BBC, and seen by Al Arabiya Business.

Smart rings, which use tiny sensors to monitor various health metrics, have so far been a niche product – although their recent use by the England men's football team has made headlines.

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Galaxy Smart Ring - Reuters

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Samsung unveils the smart "Galaxy Ring"... a small ring that could make a big impact

The devices will start shipping on July 24th for around $400.

South Korea

Dubai - Al Arabiya.net

Published in:July 11, 2024: 01:35 PM GST

Last updated:July 11, 2024: 03:50 PM GST

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Samsung is hoping to attract fitness and health-tracking tech enthusiasts with its latest wearable device, the Galaxy Ring.

It launched the device at its Galaxy Unpacked event on Wednesday as the latest addition to its ecosystem of devices that it says are "supercharged" with artificial intelligence , according to the BBC, and seen by Al Arabiya Business.

Smart rings, which use tiny sensors to monitor various health metrics, have so far been a niche product – although their recent use by the England men's football team has made headlines.

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It seems that Samsung is trying to change that, becoming the largest tech company that has not yet entered the smart ring market.

For his part, CCS Insight analyst Ben Wood said the product choice is an “interesting bet” for Samsung, as his firm estimates there will be a total global market of about 4 million smart rings in 2025.

"That's a rounding error when compared to the 250 million smartwatches that are also expected to be sold," he told the BBC.

But others suggest that Samsung could help make smart rings more widespread.

James Kitto, vice president and head of mobile at Samsung UK and Ireland, described the launch of the ring as a “big moment” for the company.

 rings?

Smart rings can track health metrics such as heart rate, sleep, and menstrual cycle.

Finnish health technology company Oura currently dominates the market.

In recent years, rings have become a staple in the fitness tech world of celebrities like Kim Kardashian.

With its small size and sleek look, analysts say it could become a successor to smartwatches like the Apple Watch and Google Pixel Watch.

Kitto described Samsung's Galaxy Ring as "our smallest and most unique product yet, providing precise 24/7 health, wellness and sleep tracking."

Smartwatches typically have more sensors than smart rings, allowing them to access and provide a wider range of health data.

But “less intrusive” smart rings could provide a convenient, comfortable and stylish alternative for those who don’t want to wear a bulky smartwatch, especially at night to track their sleep patterns, says Geronimo.

The device works with Samsung Galaxy smartphones running Android 11 or higher, and will hit shelves for $399 on July 24